vi714 Social Media First Approach to Video Production

vi714 Social Media First approach to Video Production

vi714 – or Video Initiative 714 to give it its full name – is a social-media-first approach to making videos.
The 714 refers to the optimum height and width (in pixels) for most social media channels.
This is a departure from the more common 1080 x 1080.
But it has the big advantage of ~50% savings on resources……….time being of the essence.
It also acknowledges the bulk of videos are consumed on mobile end points.
Although a personal preference the creator – Chris Davis – was minded that mobile phones are personal items and their owners should be made to feel they remain control of their property.
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