vi714 Social Media First Approach to Video Production Reusing Your Digital Assets
vi714 Social Media First approach to Video Production – Reusing Your Digital Assets
vi714 – or Video Initiative 714 to give it its full name – is a social-media-first approach to making videos.
The 714 refers to the optimum height and width (in pixels) for most social media channels.
Having created a 714-format video it is relatively easy to re-use your new digital asset to create more.
In essence it is embedding the original vi714 video into a canvas sized for the media platform(s) you wish to share to.
So for Youtube – a 1920 x 1080 canvas gives you:-
For Pinterest and Instagram a1080 x 1920 canvas gives you:-
The IG version can be seen here:-